Public Relations
Effective public relations in a time when mainstream media such as newspapers and television are fading requires a refresh and refocus.
There is a fundamental shift from a monologue-driven, media-centred framework to a dialogue-driven, community-centred one.
The goal is to build and encourage direct relationships with your key groups (customers, employees, influencers, advocates and the wider community) across owned and shared channels.
We can support you in navigating this complex environment.
AI & Data
The secret to mastering AI and Data for small to medium enterprises is to not try and replicate what large organisations are doing.
Start small and build from there. It’s important to understand what AI really is and how it can add value in your circumstances.
We can help you tailor an approach to AI & Data that will be effective and add value to your business.
First you need to establish a foundation, build an understanding what AI is and can and can’t do.
Look to start with existing tools to solve single, painful problems You can integrate your own data into the process and create a data-informed culture which can construct solutions that add value and potentially provide you with a competitive advantage.
Community
A strategic public relations approach can be very impactful for resource-strapped community organisations facing isues with national and local government entity issues.
This applies equally to situations when dealing with other large organisations with deep pockets who might be impacting on a community.
Our approach is a “teaching to fish” one, providing templates and support which can increase effectiveness and efficiency.
Our role as a strategic ally and “force multiplier” can also reduce stress and demands on volunteers.
Our experienced team can help with training on how to talk to the media, craft press releases and use social media effectively.
We can help build a toolbox for your group which includes templates for press releases, key message documents and social media post ideas which can easily be adapted.